What’s in a Name

The right menu name has the power to attract patrons. Call out key ingredients to emphasize authenticity, freshness and regional appeal!
Take a look at these naming ideas for Campbell’s® Signature soups.
Instead of Beef Pot Roast, try:
- Hearty Beef Stew
- Country Beef and Vegetables
Instead of Broccoli Cheddar, try:
- Cheesy Broccoli Cheddar
- Creamy Broccoli Cheddar
Instead of Buffalo Style Chicken with Blue Cheese, try:
- Creamy Chicken and Blue Cheese
- Buffalo Chicken and Veggies
Instead of Chicken Corn Chowder with Sweet Peppers, try:
- Southwest Chicken Corn Chowder
- Mexi-Cali Chicken Corn Chowder
Instead of Chicken Tortilla, try:
- Tex-Mex Chicken Tortilla
- Tortilla Soup with Chicken
Instead of Harvest Butternut Squash, try Creamy Butternut Bisque.
Instead of Hearty Beef Chili with Beans, try:
- Firehouse Hearty Beef Chili with Beans
- Big Bowl Beef & Bean Chili
Instead of Loaded Baked Potato, try:
- Loaded Baked Potato with Bacon
- Baked Potato Bliss
Instead of Roasted Chicken Noodle with Herbs, try:
- Herb-Roasted Chicken Noodle
- Country Chicken Noodle
Instead of Sautéed Mushroom and Onion Bisque, try:
- Sautéed Mushroom Onion Bisque with Sherry and Herbs
- 3-Mushroom and Onion Bisque
Instead of Southwestern Vegetarian Chili, try:
- Spicy Vegan Bean Chili
- Tex-Mex Vegetable Chili
Instead of Tomato Bisque with Basil, try:
- Creamy Tomato Bisque with Basil
- Country Herb Tomato Bisque
Instead of Vegan Vegetable, try:
- Vegan Bean Stew
- Home-Style 8-Vegetable and Beans
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