Tips & Trends

The right menu name has the power to attract patrons. Call out key ingredients to emphasize authenticity, freshness and regional appeal!

Take a look at these naming ideas for Campbell’s^® Signature soups.

Instead of Beef Pot Roast, try:

• Hearty Beef Stew
• Country Beef and Vegetables

Instead of Broccoli Cheddar, try:

• Cheesy Broccoli Cheddar
• Creamy Broccoli Cheddar

Instead of Buffalo Style Chicken with Blue Cheese, try:

• Creamy Chicken and Blue Cheese
• Buffalo Chicken and Veggies

Instead of Chicken Corn Chowder with Sweet Peppers, try:

• Southwest Chicken Corn Chowder
• Mexi-Cali Chicken Corn Chowder

Instead of Chicken Tortilla, try:

• Tex-Mex Chicken Tortilla
• Tortilla Soup with Chicken

Instead of Harvest Butternut Squash, try Creamy Butternut Bisque.

Instead of Hearty Beef Chili with Beans, try:

• Firehouse Hearty Beef Chili with Beans
• Big Bowl Beef & Bean Chili

Instead of Loaded Baked Potato, try:

• Loaded Baked Potato with Bacon
• Baked Potato Bliss

Instead of Roasted Chicken Noodle with Herbs, try:

• Herb-Roasted Chicken Noodle
• Country Chicken Noodle

Instead of Sautéed Mushroom and Onion Bisque, try:

• Sautéed Mushroom Onion Bisque with Sherry and Herbs
• 3-Mushroom and Onion Bisque

Instead of Southwestern Vegetarian Chili, try:

• Spicy Vegan Bean Chili
• Tex-Mex Vegetable Chili

Instead of Tomato Bisque with Basil, try:

• Creamy Tomato Bisque with Basil
• Country Herb Tomato Bisque

Instead of Vegan Vegetable, try:

• Vegan Bean Stew
• Home-Style 8-Vegetable and Beans